Conversion & Testing

A/B testing, conversion optimization, and ROI calculations

6 tools6

Uses z-test formula to compute needed samples for given baseline & lift

Calculates statistical significance of A/B test results

Calculate key performance indicators like CPC, CPA, ROAS, breakeven points, and maximum CPA based on marketing spend

Calculates Click-Through Rate (CTR)

Finds final price, margin %, and revenue impact for any discount scenario

Compute customer lifetime value vs. acquisition cost with churn & margin sliders