CPC / CPA / ROI Calculator
Calculate key performance indicators like CPC, CPA, ROAS, breakeven points, and maximum CPA based on marketing spend
Campaign Data Input
Cost Per Click (CPC)
$0.00
Cost Per Acquisition (CPA)
$0.00
Max profitable: $0.00
ROAS
0.00x
Breakeven: N/A
ROI
0.0%
Profit Margin
0.0%
Total Profit
$0.00
💡 Pro Tips for Lazy Marketers
- • Know Your Breakeven ROAS: Always calculate your breakeven ROAS before launching campaigns. If your product costs 30% of revenue, you need at least 1.43x ROAS to break even.
- • Focus on CPA vs AOV: Your Cost Per Acquisition should never exceed your profit margin per order. Use the max CPA shown above as your bidding ceiling.
- • Scale Winners, Kill Losers: If a campaign maintains profitable ROAS for 2+ weeks, double down. If it's below breakeven for a week, pause and optimize.
- • Include All Costs: Don't forget to factor in shipping, returns, and operational costs when setting your product cost percentage.
- • Test Incrementally: When scaling spend, increase budgets by 20-30% at a time to maintain efficiency. Rapid scaling often increases CPA.
- • Monitor Daily: Set up automated alerts when CPA exceeds 80% of your max profitable CPA to catch issues early.