CTR Calculator
Calculates Click-Through Rate (CTR)
CTR Input Data
Industry CTR Benchmarks
Display Ads0.05% - 0.10%
Facebook Ads0.90% - 1.50%
Google Ads (Search)2.00% - 5.00%
Email Marketing2.00% - 3.00%
💡 Pro Tips for Lazy Marketers
- • CTR varies widely by industry, platform, and ad format - compare within your niche
- • A high CTR with low conversions might indicate misleading ad copy
- • Test different headlines, images, and CTAs to improve your CTR
- • Mobile typically has higher CTRs than desktop for display ads
- • Track CTR trends over time, not just individual campaigns